Strong Small Business Marketing from the Start | Small Business ...

Strong Small Business Marketing from the Start

Article by Darryl Mobley

Starting up a business is one of the most exciting times for any entrepreneur. There?s the thrill of getting going, the fun of creating marketing materials and the potential that it may really take off. Of course, this is also a time that is filled with some justified anxiety. The business owner may well feel confused about where to start. Getting the word out to potential customers can be a very tricky affair. The Internet offers excellent marketing possibilities. Many of them come at extremely low costs and offer tremendous flexibility.

Many start-up businesses will kick off with a pay-per-click campaign. This is one of the best ways to save money and to advertise at the same time. The advertising format is built around only paying for those advertisements that actually work. Essentially, one bids on keywords and creates a corresponding ad that appears on search engines and websites. When a user searches for an applicable keyword, the advertisement appears alongside the result. If the user opts to check out the advertisement, the account is billed. If the user does not, there is no charge incurred. The value of this arrangement to a startup is more than obvious.

Another very good marketing technique is to allow interested customers to sign up for valuable offerings from one?s site. For instance, one may offer a newsletter at their site. This shouldn?t be a boring product that amounts to sales copy billed as a resource. One of the best ways to generate ?buzz? about a new business is to make it stand apart by offering potential customers something of genuine value for free. A newsletter takes very little money and effort to produce and involves the client and the business in a real dialogue which can build a trust relationship.

New businesses have to outcompete the other businesses in their market. This starts by defining the business as something new and something different. The amount of communications technology that is available for low or no cost today makes controlling the message a very easy affair for a skillful marketer. By using technologies such as blogs, pay-per-click ads, newsletters and even podcasts to one?s advantage, one can reach out to a broad base of potential customers. By offering those customers something of genuine value, one can position oneself to stand out from one?s peers to great and profitable effect.

About the Author

Darryl Mobley is CEO of the Association of Small Business Marketers and he is devoted to creating financial freedom for entrepreneurs and small businesses through the power of marketing. Darryl invites you to get the FREE Report that will increase the sales and profits of your small business, ?6 Ways to Double (or Triple!) Your Sales? and BeatCompetition? at http://4.TASBM.com.

Source: http://smallbusinessresources.mmfinternetmarketingreviews.com/2011/08/09/strong-small-business-marketing-from-the-start/

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