Sunday, December 25, 2011

New York-based consumer products maker Wiesner eyes India

New York-based Wiesner Products Inc (WPI) has set up its subsidiary in India to sell a range of consumer items such as footwear, hosiery, accessories, apparel and home goods at retail stores here.

Wiesner Worldwide Kreations (WWK) Pvt Ltd, the Indian arm of WPI, has already tied up with leading retail stores in the country like Hypercity, Home Centre and Westside, as it looks to strengthen operations in the country.

"We have set up an office in India with a team of 15 people and are targeting big retail chains along with a large number of distributors. India is the third country of operations for Wiesner after the US and China," WWK Vice-President South East Asia Bhavna Jha told PTI.

She said Wiesner Products Inc that has operations in the US for over 40 years with an annual turnover of around $ 250 million, is looking to offer its international products to consumers in India.

Asked about the company's expectations from the Indian market Jha said, "We want to go slow and steady here."

Besides selling its products in India, Wiesner is also looking at local sourcing.

"All the sourcing for the US and China markets is done from China and Philippines at present. In China, the company co-owns a few manufacturing units and has exclusive sourcing arrangements with others. Going ahead we will consider sourcing from India also," she added.

Wiesner Products Inc makes and sells branded products, licensed items and private labels.

It also holds licenses for merchandise of brands such as Aerosoles, Nickelodeon, MGA, Marvel, The Sharper Image, WWE and Warner Brothers.

The company has design offices in New York and Shanghai, but is not considering to develop design capabilities in India, Jha added.

Source: http://c.moreover.com/click/here.pl?r5662141576&f=378

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