Search online for any topic at all, and you?ll find most major search engines have shifted to a blended search paradigm which incorporates different aspects of online data. Available among results for static Web sites one will find blogs, social media profiles, and especially video. It?s common to find thumbnail images of YouTube offerings for popular searches and these days one can catch up on favorite television programs via Hulu and network Web sites. If you use the Internet heavily to promote your business, isn?t it time you thought about upgrading your site to accommodate streaming media?
Why You Need Video
Not only is embedded video a must for Web sites from a promotional perspective, but hosting clips related to your business can boost your search engine optimization. Whether you sell used cars or toys, sporting goods or books, it helps to make video available to enhance your inventory and bring a personal touch to your brand.
Video is viral ? post a humorous commentary or pratfall and people around the world will e-mail, blog, ?tweet? and post to their social pages. In some cases, the national media picks up on popular videos to spotlight on news briefs. The immediacy of online video ? the sight and sound ? draws viewers to a webpage and holds their attention. To create a video clip with your site URL or sales information could increase awareness of your company and associate your name with something hundreds, even thousands, of people will share.
Why Host Your Video
Given the popularity of YouTube and Google Video, you might ask yourself why you need to enhance your own Web site when you can just create an account and upload videos there.
Truthfully, maintaining a YouTube account is a great idea, but it shouldn?t be your only option in site promotion. Having your videos hosted on your business site establishes the material as your property, and emphasizes your brand. If you distribute instructional videos, for example, the archive you create on your site can become a valuable resource that remains as third-party sites come and go. In the event somebody is unable to access your YouTube account, the main site remains open to visitors.
Apply Video to Your Site
If you are not yet schooled in the proper coding and implementation of video, consult with an experienced Web designer to handle redesign and embedding of video clips for your site. Depending on the scope of your project, you may find that video design is quite affordable, and a small price to pay for increasing traffic, sales, and leads to your business.
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