Kantar Worldpanel: Android Dominates Smartphone Sales Overall; In U.S. iOS Closing In

New figures out today from Kantar Worldpanel ComTech -- a market research division of WPP -- show that Android is, overall, continuing to make large gains in the smartphone market, accounting for a majority of sales in the 12 weeks that ended March 18. Drilling down, Android is doing particularly well in some places. In Spain, Android is the platform to beat. It accounted for a 72.3 percent of smartphone sales in the period -- the highest proportion among the markets analyzed by Kantar. But Android's domination is not across the board: in the U.S., sales of devices based on Google's platform actually declined by about 6.6 percent over last year and accounted for 47.6 percent of all smartphone sales in the country. Apple, meanwhile, saw its percentage of sales in the U.S. go up by 12.8 percent to account for 43 percent of all sales. Kantar also says that while now the majority of consumers in the UK and Australia now own smartphones, in other markets that it analyses, the tipping point has yet to be reached.

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