Planning Layout and Color Scheme in a Retail Store | Business 2 ...

Merchandising displays have been around for quite a while and business managers and owners have benefited immensely from it. In? the? broad? sense, merchandising? can be? defined as the? practice? through? which products? in? stores? are? made? available? to consumers? and? clients by? stocking? and? displaying? them? in? shelves. Merchandise displays therefore are those special presentations of a store?s products to the prospective customers-buying public. As a marketing technique, this strategy emphasizes the need for a clear layout and image.

Basis of merchandising displays

While merchandising displays? vary? from? one? industry? to? another , it is? done? on? basic? principles? which ?are? designed? to enhance or? increase product sales. As an integral part of merchandising concept, it seeks to boost product sales. This?is?because,? as? a marketing? technique it?s inclusive of all including coordinating, advertising and sales to ensure? business? success. There are basically three forms:

1. Storefront displays ? This type of signage usually opens up to? the streets or shopping mall. It is basically intended to attract passers who may not enter the store if otherwise.
2. Showcase? displays ? Usually important to the manager or owner if he? or she? has? products deemed? too? expensive for storefront? display set-up. Such merchandising displays are usually located along high traffic areas.
3. Found space displays ? Refers to those product presentations which utilize small but usable areas the store.

With the? different? forms available,? having? knowledge? on? how? to choose? the color? scheme and layout for? your store? is relatively? important.

Merchandising displays- choosing the best color scheme and store layout

In a nutshell, choosing the best color scheme and layout for your store helps accentuate your signage. Good retailing for any venture is based on good layout and planning. To a creative designer, business owner and professional in the sign industry, effectively planning the layout and color scheme of a store is imperative. He? or? she is? able to? create an irresistible visual merchandising displays which ultimately? leads to? success in? such retail? stores. While there? are lots of rules? on? which? color? scheme? to? use, it is? vital? to? note? that the? type? of? color? to use is? dependent upon? the type of? retail? organization or? store one? has. When? used? properly, color? is? one? of the? cheapest and? most effective ways through? which one? can? enhance? business image to create a successful customer?s vintage point.

What is a good color scheme and layout design to enhance display?

For? one? to? create a successful customer?s vantage? point using? merchandising displays, he or she needs to? conduct a basic research in? order? to? discover? which? colors customers? tend to associate? with. More importantly, the choice should be informed by your store?s niche or brand. Some of the key aspects of successful merchandising displays are:

• Economical ? It utilizes the only space, materials and products readily available.
• Versatile ? To create an impressive and effective signage, the displays should fit with much ease, exhibit several merchandise and convey diverse messages.
• Effective ? Successful customer?s vantage point is readily visible to any passer-by to enhance faster reaction to the later.

Conclusion

Merchandising displays are an impeccable way to enhance business sales. To? increase? the? effectiveness of? this marketing? strategy there? is? need to allocate available space? appropriately? bearing in mind the? customer? demographics, be? sure? to? retain originality, maintain the? neatness and? cleanliness of? your? displays and do not? overcrowd a? display. More so, it is imperative to combine products that are used together the signage. Finally, pay attention to detail when it comes to arranging and arranging the backgrounds of your display.

Source: http://www.business2community.com/customer-experience/planning-layout-and-color-scheme-in-a-retail-store-0266151

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